OUR STORY
ABOUT US
Taste the Seaside Vibes
Who We Are
WHO IS JETTY BOYS?
We are a local family, following our dreams of becoming bakers of the most delicious, most moist, most scrumptious Rum Cakes in SWFL! We are Josh, Rebecca, Brady and Preston Jones, longtime residents of Venice, FL. So long, in fact, that you'll often hear Rebecca exclaim "I remember when that used to have cows on it!" Yeah. We've been here a long time.
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HOW DID YOU GET STARTED?
One day, our friend stopped by with a Rum Cake he made. Not thinking anything of it, we dug in for dessert and the moment it hit our tastebuds, we knew there was something special about it! Immediately we started dreaming up names for our Rum Cake company, what flavors we'd offer, how we'd get started and what life would be like as fulltime bakers. A year later, here we are. Getting started on this dream has been, well, a dream! We're excited to see where we can take this!​
Our Mission
At Jetty Boys Rum Cakes, our mission is to craft the most delightful, moist, and flavorful rum cakes using the finest local ingredients and premium Florida rums. We are dedicated to celebrating the essence of carefree living and the joy of indulgent desserts, all while supporting our community and local businesses. Through our artisanal approach and commitment to quality, we aim to bring a taste of sunshine and relaxation to every slice, creating a distinctive lifestyle brand that embodies the spirit of the Jetty Boys.
Our Core Values
Authenticity
At Jetty Boys Rum Cakes, authenticity is at the heart of everything we do. We are committed to providing products that are genuine and true to our values. From the high-quality ingredients we use to our transparent process of creating our rum cakes, we ensure that our customers receive an honest and heartfelt experience. Our dedication to authenticity is reflected in our open approach to ingredient sourcing and our commitment to showcasing the true essence of local flavors.
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Innovation
We believe in pushing boundaries and continuously evolving. Our team encourages creativity and experimentation, always striving to bring new and exciting flavors to our customers. By partnering with local distilleries and exploring unique flavor combinations, we stay ahead of trends and keep our product line fresh and dynamic. Innovation drives us to seek new ways to delight our customers and enhance their experience with our products, with us, and our brand.
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Quality
Quality is a non-negotiable standard at Jetty Boys Rum Cakes. We pride ourselves on using only the finest local ingredients and high-quality Florida rums to create our products. Each rum cake is handcrafted with care and precision, ensuring that every bite meets our high standards. Our commitment to quality extends to our packaging and customer interactions, where we strive to deliver excellence at every turn.
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Learning
We view every step of the process as an opportunity for growth and learning. From perfecting our recipes to mastering new techniques and adapting to market trends, we embrace a culture of continuous improvement. Our family values the lessons learned through challenges and successes alike, and we encourage an environment where curiosity and knowledge-sharing are celebrated.
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Community
Supporting and engaging with our community is a cornerstone of our values. We actively seek ways to contribute positively to our local area, from sourcing ingredients from nearby businesses to participating in community events. We are dedicated to fostering strong relationships with our neighbors and giving back through philanthropy and local support. Our community-focused approach helps us create meaningful connections and reinforce the spirit of togetherness.
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Above all, having fun!
At Jetty Boys Rum Cakes, we believe in enjoying life’s simple pleasures and infusing fun into everything we do! Heck, it a rule that we have to dance to great reggae music as we cook, and that we bake every cake with love! (Can you taste it?!) Whether it’s through our playful product names, engaging customer experiences, or our commitment to a carefree, beach-inspired lifestyle, we aim to make every interaction with our products and with us enjoyable and memorable. Our passion for creating delightful experiences reflects our belief that life should be savored and celebrated.
FAQs
​DO YOU USE REAL RUM?
Absolutely. We're not fans of extract as we think the flavors are just not right. We've spent countless hours tweaking The Original recipe to find just the right rum. And we wanted to try to offer some kind of local rum to give us that full authentic SWFL vibe.
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For every new flavor of cake, we search high and low for the highest quality rums. We have 2 criteria for choosing our rums: They must be from Florida and they MUST taste good on their own with no mixer. If they meet both, there's a good chance they'll make it into one of our cakes!
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Each 10" cake uses about 6oz. of rum, but due to the cooking process of both the cake and the glaze, 90% of the alcohol content is cooked out, leaving only the flavors of the sweet rum behind to tantilize your tastebuds!
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I DON'T TASTE THE RUM... WHY?
Ohhh but you do! That's the beauty of our recipe. Due to the way we bake the cakes, cook the glaze and allow the cakes to marinate, all we're left with is the rich, smooth flavors of the delicious rums and none of the ethanol that makes liquor "burn". We want you to have the best flavor experience, not be punched in the face by the rum!
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WHAT OTHER LOCAL INGREDIENTS DO YOU USE?
Mostly, our cakes are made from high quality ingredients that we purchase from our local restaurant supply store. However, we're very careful to make sure that everything is of the highest quality. Eventually, we dream to create our own ingredients like vanilla extract, source southern pecans and even distill our own rum one day!
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We do make one of our ingredients: Jetty Sea Salt! We harvest it straight from the North Jetty when the water is crystal clear and before the boating traffic and beach goers hit the water. The salt from our local waters is so salty and the perfect compliment to our sweet Rum Cakes! We are planning to sell our sea salts directly to consumers so stay tuned!
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HOW DO YOU OPERATE?
We are operating under Cottage Laws, which basically allows us to bake our items in our home to sell to the general public! We're just getting started and hope that our foray into the bakery world is fruitful so we can expand to a commercial kitchen and offer our goods to restaurants and other establishments in Venice soon!
​We take the utmost care to sanitize and maintain cleanliness throughout the baking process, and all our team members take cleanliness and sanitization very seriously.
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WHAT IS THE SHELF LIFE OF THE CAKES?
A rum cake is best served 1-2 days after baking as all the flavors meld together, and the best flavor profile is within 1 week of baking. To prolong flavor, store in an airtight container at room temperature for up to a week, or in the frigde for up to 2 weeks (just allow your cake to come to room temp before eating, unless you like a cold cake!). And our cake freeze amazingly for up to a year so if you can't enjoy the entire cake, save some for later!